Started at the kitchen table
In the spring of 2015, our journey begins. Inspired by a pair of wooden sunglasses, the first ideas start flowing around the family kitchen table. We ask ourselves: which product could we reimagine in the same way? That’s when we discover wooden watches. But we quickly realize they all look plain, created without a true sense of design.
From this insight, our very first creation comes to life, launched in May 2015. Wooden watches with vibrant dials and a minimalist aesthetic. The story of 1915 watches begins!
Innovation in remembrance
In 2018, a visit to Crematorium Duin- en Bollenstreek introduced us to the world of farewells and memorials. A simple conversation with one of the staff members planted the seed for what would become our very first Memorial Watch.
By the end of 2019, we unveiled the idea: a timepiece with ashes delicately embedded into its dial. A truly special keepsake, bringing time and memories together in one unique design.
From watch to urn
Through the Memorial Watch, we discovered the wider world of urns and remembrance objects. We soon realized that our watch was a true innovation in this space.
And once again, it sparked our curiosity. What was missing from what was already out there? Our answer: urns — especially small, huggable urns made from natural and sustainable materials — simply didn’t exist.
So in 2021, we returned to the drawing board. After countless prototypes, the very first NATURN urn was born in 2024.
With a diameter of 7.5 centimeters, this urn fits naturally and comfortingly in the hand. Crafted from wood, it radiates warmth at every touch. Its minimalist design blends seamlessly into any interior — discreet, subtle, and deeply personal.